Email bounce rate
Previously 7.1%
0.5%
Down 6.6 percentage points
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West Central Auction Co.
GHL cleanup, bidder tracking and campaign support across five equipment auctions.
Client project in auction operations
Campaigns with a clearer foundation.
The work sat behind the auction website: organizing contact records, keeping track of bidders and helping each campaign reach an appropriate audience.
The work covered GHL operations and campaigns. The auction website was not designed or built by Bloomwired.
Cleaner delivery, fewer opt-outs.
The supplied report compares campaign rates before and during the work.
Email delivery rate
Previously 92.7%
99.4%
Up 6.7 percentage points
Text opt-out rate
Previously 2.1%
0.4%
Down 1.7 percentage points
GHL comparison: the six weeks before July 15 versus July 15 to September 23, 2026. Delivery does not verify inbox placement; send counts are not unique people.
What we connected.
Contact cleanup
Cleaned imports and matched returning bidders while preserving contact history.
Bidder and buyer tracking
Connected auction registrations, activity and purchases to useful CRM stages.
Auction campaigns
Built auction emails and texts with audience groups and tracked email engagement.
Sending setup
Configured an authenticated domain and planned the warm-up around auction dates.
Office call routing
Routed office calls to the team instead of the owner’s personal phone.
Reporting people can use
Brought auction results, buyer history and campaign delivery into one report.
Keep the buyer history useful.
Registrations and purchases inform the next campaign.
Match the contact.
Clean each bidder import and match returning contacts.
Record the right stage.
Track registration, bidding and purchase status without downgrading established buyers.
Prepare the next campaign.
Use buyer history and audience exclusions when planning follow-up.
The auction results in context.
About $574k
Invoiced across five auctions
125
Different buyers
40
Bought at two or more auctions
$174,400
Invoiced to 69 new buyers
These are reported results during the service period, not sales attributed solely to Bloomwired. Inventory, pricing and other marketing also influence auction outcomes.
Invoiced per lot
About 2.4 times as much in Fall as on August 5.
Inside the report.
Read the results report (PDF, opens in a new tab)
Eight pages covering the five auctions, buyer history and campaign delivery.
What this project shows.
A useful CRM reflects what people actually did. Contact cleanup, bidder history and clear audience rules made the auction operation easier to run and report on.
Some imports and campaign steps remained manual. This project brought structure and reusable workflows to the operation.
About these figures
Source: West Central Auction Company’s five-auction report, July 15 to September 23, 2026; GHL delivery dashboard and MarkNet reports, as cited in the supplied report.
These are reported results during the service period, not sales attributed solely to Bloomwired. Inventory, pricing and other marketing also influence auction outcomes.
The report headline lists $574,532; its five displayed invoice rows sum to $574,531. The overview uses a rounded total. Source values are retained below.
“New” means absent from the available registration history since February. New and repeat buyer groups can overlap during the period.
The source records 14,010 SMS link clicks. The work log identifies carrier and security scans, so this is not a verified count of human visits. Automated scans were separated from useful engagement when organizing the CRM.
GHL comparison: the six weeks before July 15 versus July 15 to September 23, 2026. Delivery does not verify inbox placement; send counts are not unique people.
| Auction | Lots | Bids per lot | Registered | Buyers | Invoiced | Per lot |
|---|---|---|---|---|---|---|
| Jul 15 Summer | 274 | 16.0 | 89 | 42 | $129,346 | $472 |
| Aug 5 Christmas in July | 166 | 12.1 | 76 | 44 | $98,918 | $596 |
| Aug 27 August | 162 | 23.7 | 76 | 37 | $117,146 | $723 |
| Sep 10 Labor Day | 104 | 19.8 | 73 | 38 | $121,290 | $1,166 |
| Sep 23 Fall | 74 | 38.3 | 115 | 31 | $107,831 | $1,457 |
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