Privacy policy.

Who we are

Bloomwired is a two-person systems shop run by Ary and Brixon. We build and clean up the systems behind inquiry forms, booking, follow-up, and lead routing for service businesses. This policy applies to bloomwired.io and guides.bloomwired.io, including any free tools, the blog, and any forms or calculators on the site.

For the purposes of this policy, "we", "us", and "Bloomwired" refer to the Bloomwired team. "You" refers to anyone visiting the site or sending us information through it.

What we collect

Information you give us

When you fill out a form on the site, we collect what you choose to share. That typically includes your name, email address, phone number (if you provide one), business name, and anything you write in a notes or "what do you need help with" field. If you book a call, your calendar tool may also share the scheduled time and any extra answers you give there. If you buy What Happens Next, Everything But the Coaching or the bundle, our payment provider handles payment details. We receive your name, email and purchase record in GoHighLevel to provide your files. If you request a free chapter, we use your first name and email to send that resource without a marketing sequence.

Information collected automatically

When you visit the site, we collect basic technical information: your IP address, browser type, the pages you visit, how you got here (the referring site), the rough region your visit came from, and timestamps. We use this to keep the site running and to understand which content is helpful.

Information from our tools

If you complete one of our free tools (System Snapshot, Site Audit, Cost Calculator, and so on), we store the answers you gave so we can show the result and, in some cases, save an anonymous record of completions. Most tools do not attach your name or email to those records unless you submit a separate form afterward. The AI website check is different: when you submit it, we save your first name, email, website, optional concern and completed report securely for Bloomwired in GoHighLevel. When the form displays the email agreement, requesting your check also requests its report copy and two follow-up emails about your results and Bloomwired’s services over five days. You can unsubscribe at any time. Existing unsubscribe preferences are respected. We record the time and scope of the request and keep a hashed enrollment marker to prevent duplicate sequences. When email delivery is disabled, the form does not request email permission or start a sequence.

How we use your information

We use the information we collect to:

• Reply to your message or quote your project
• Deliver the service you asked for and communicate about it
• Send transactional emails (booking confirmations, project updates, invoices)
• Send you the result of a tool you completed, if you ask for it
• Improve the site, the tools, and the content we publish
• Comply with legal obligations

We will never use your information for unrelated marketing without your clear consent. If we ever start a separate newsletter, signing up will be a deliberate, opt-in choice on your part.

Who we share it with

We share information only with the providers that help us run the business. As of the date above, those include:

• GoHighLevel: CRM, email, calendar, and forms
• Cloudflare: hosting, security, tool analytics and temporary storage while a completed AI website check is saved to our CRM
• Anthropic: AI review of public page text and your optional concern; we do not include the name or email fields in this AI request
• PayPal: payment processing for the book and invoices (they handle your card details, we don't see them)
• Google Workspace: email correspondence and shared docs

Each of these providers handles your information under their own privacy terms. We pick providers we trust and limit what they receive to what they need to do their job.

We may also share information when required by law, when needed to protect our rights or safety, or as part of a business transition (for example, if Bloomwired is ever acquired). If that happens, the new owner will be bound by this policy unless you are notified otherwise.

Mobile information and SMS opt-in data

If you provide a mobile number and consent to receive text messages from Bloomwired, that phone number and your opt-in consent stay with Bloomwired. We do not sell, rent, share, or transfer them to third parties for marketing or promotional purposes. To stop receiving messages, reply STOP to any text. Reply HELP for support, or email hello@bloomwired.io.

Cookies and analytics

Optional traffic analytics and interaction recordings

Google Analytics and Microsoft Clarity load only after you choose them. You can choose each separately, refuse both, or change your mind through Analytics choices in the footer. We remember the choice for 180 days. We also honor Global Privacy Control, Do Not Track and our existing no-count setting.

Google receives public page paths, browser/device information and clicks on project, website-check or guide purchase buttons. We remove query strings, fragments and detailed referrer paths from these events. Clicks indicate interest, not a completed inquiry or sale. We do not send entered form fields, names, email addresses or audit reports to Google.

Clarity reconstructs page interactions to help us find confusing navigation and layout. Strict masking hides text; entered fields, forms and reports receive additional masking. We exclude contact, setup-check and website-check pages, URLs with query strings, and visits with query strings in their referrer. Advertising storage and advertising data use stay denied. Read Microsoft’s privacy statement and how Google uses information from partner sites.

Google event-level data uses the account’s retention setting. Clarity normally keeps playback for 30 days; heatmaps and selected recordings can remain for up to nine months. See Clarity’s retention details.

Campaign labels

When a link includes campaign labels, we keep its source, medium, campaign, content label and public landing-page path in this tab's session storage. The labels expire after 30 minutes without relevant activity. We pass the standard labels to our inquiry forms and save them with a completed website check's CRM note. They help us understand which shared links led to an inquiry. We do not send them to the automated review provider or create a cross-site visitor identifier.

Package and inquiry counts

We count displayed package recommendations and opened inquiry forms. The aggregate record contains only the UTC day, interaction, package or inquiry category, a broad source category and a count. It contains no name, email, message, entered website, IP address or visitor identifier. Opening a form is not counted as a completed inquiry.

Aggregate buckets are scheduled for removal after 62 days through daily cleanup; a failed cleanup can delay removal. We honor the no-count cookie, Global Privacy Control and Do Not Track for these interactions. Hosting providers still receive normal technical HTTP information.

Exclude this browser from interaction counts

This preference does not stop your form submissions or requested emails.

We use a small number of cookies to keep the site working and to count how the free tools get used. The most important ones:

• Hosting and embedded forms: our Cloudflare-hosted public website uses embedded GoHighLevel forms. Those forms may set necessary cookies or browser storage when loaded or used
• A "no count" cookie we set if you opt out of being counted in our tool analytics
• Anonymous tool-usage tracking through our Cloudflare-hosted counter, which records the tool you used, the country you came from, and a per-browser nickname. No name, email, or precise location

If you want to opt out of the anonymous tool counting, visit our opt-out page. The cookie stays on your browser until you clear site data or visit the opt-in page.

Your rights

Depending on where you live, you may have the right to:

• Ask what personal information we hold about you
• Ask us to correct information that is wrong
• Ask us to delete your information (subject to legal limits, like invoices we have to keep for taxes)
• Ask us to stop processing your information for certain purposes
• Withdraw consent you previously gave
• Lodge a complaint with a data protection authority

To exercise any of these, email hello@bloomwired.io from the address you used to contact us, and we will respond within thirty days.

How long we keep your information

We keep your information only as long as we need it for the purpose we collected it for. As a rough guide:

• Form submissions, inquiry emails and completed AI website checks saved in our CRM: up to 24 months from your last contact
• Temporary AI website-check delivery records: personal details are removed from the temporary queue after a confirmed CRM save. Failed deliveries and hashed quota records are queued for removal after 62 days, during subsequent website-check activity.
• Client project files and notes: for the length of the project plus 24 months
• Invoices and payment records: at least 6 years, to meet tax and accounting law
• Anonymous tool counter data: up to 60 days for daily rollups; lifetime totals are kept without identifying details

You can ask us to delete your data earlier at any time.

Security

We use commercially reasonable safeguards to protect the information we hold. That includes using providers with their own security programs, encrypting traffic to the site, and limiting who on our team can see your data. No system is perfectly secure, and we cannot guarantee that information you send us will never be accessed by an unauthorized party, but we take it seriously.

If a breach ever affects your personal information, we will notify you and the relevant authorities as required by law.

Children's privacy

Bloomwired is intended for adults running businesses. We do not knowingly collect information from anyone under 16. If you believe a child has sent us information, contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. The "last updated" date at the top will always reflect the most recent change. Material changes will be highlighted at the top of the page for at least 30 days. If you continue to use the site after a change, you accept the updated policy.